1  Introduction to Digital Asset Management

Introduction

Television content creation is becoming more and more file-based. Broadcasters have to deliver more for less (money). Over-the-air broadcasting is now complemented by satellite, cable offers video on demand (VOD) and interactivity, and now competes with internet protocol television (IPTV) delivered over telco networks. Handheld devices can receive broadcast television and VOD.

Content has to be created for these different delivery channels in multiple formats. Today’s over-the-air program is tomorrow’s download to mobile. Content is now made available almost simultaneously over several media. The old paradigm of trickle releases to different media over months or even years invites piracy. ...

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