CHAPTER 2

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When It’s Time for a DAM: Identifying a Need

Chapter Goal: Explanation for identifying the need for a DAM system within the organization.

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Figure 2-1. An old-fashioned, mechanical analog clock

In the previous chapter, it was helpful to use the analogy of email in 1994 to discuss where digital asset management systems (DAMs) are in their development in 2014. In the identification and implementation of a DAM, I’d like to use the analogy of an old-fashioned, mechanical analog clock. All most people see of an analog clock is its face, ...

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