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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos by Elizabeth Ferguson Keathley

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CHAPTER 6

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Assets to Manage—You Can’t Drink the Ocean

Chapter Goal: Explanation of different types of assets to manage and why the types of assets must be identified early. Information on workflows, versioning, and expiration utilities.

It’s very easy to become overwhelmed when you start a digital asset management (DAM) project. Your organization may have years or decades of content that needs organization or consolidation. All or none of this content may have been organized in different ways over the years. It can be difficult to know where to start, so it’s helpful when finding your beginning in DAM to think of your project in terms of moving ...

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