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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos by Elizabeth Ferguson Keathley

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CHAPTER 10

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Big Data and Bigger Control Issues

Chapter Goal: This chapter discusses strategies for performing a detailed audit of existing content and for developing a forecast to determine growth rate.

Content Audit and Determining Metrics

Everyday work in a digital asset management (DAM) system includes reviewing metrics and auditing content. As the setup of metrics in a system is in part what enables successful content auditing, this chapter will discuss both tasks. We’ll start with metrics and how these numbers can help you prove return on investment (ROI) for the DAM. Once we’ve examined standard DAM measures, we will then move on to how ...

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