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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos by Elizabeth Ferguson Keathley

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CHAPTER 11

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Building Successful Workflows

Chapter Goal: Strategies for developing efficient workflows to maximize return on investment (ROI) for your digital asset management (DAM) system.

What Makes a DAM Workflow Successful?

Building workflows in your DAM is the best way to use the system as a tool for transparency and accountability. Any process that involves emailing assets or notices about assets from one department to another is likely ripe for a workflow tool that can streamline operations and hopefully speed processes along. After defining some common workflow actions, this chapter will break out three sample workflows common to digital ...

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