CHAPTER 3
Focus to Users
In this chapter, you will read:
1. It’s not about the technology, it’s about the people
2. Find your end user
3. How to enhance the user’s journey?
4. People, location, and influence
5. Capturing the user’s mindset
6. Develop online presence
7. Build your channels
Introduction
Today, we thrive on instant gratification. Users consume the news via 140-character tweets, watching videos instead of reading long articles, scrolling through photos or gifs, and skipping over the captions altogether. There is no shortage of user-experience lessons to be learned from this cultural shift. The only way for you to survive is to understand that no matter how much technology you have in your hands, you will always have to capture ...
Get Digital Branding Fever now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
