8Business Strategy Issues of Digital Platforms
Profiles of Digital Platforms
To communicate with a large number of customers, or for other reasons, a company may need access to a digital platform. One option would be to build a new digital platform from scratch, while another option would be to join an established platform offered by a company specializing in digitalization. For both alternatives, it is essential that the company seeking a digital platform evaluates the profile of the platform, particularly how the competitive advantages strategically differ among competing platforms and the access to services provided by ecosystems. In general, an ecosystem is composed of various actors that engage in activities ...
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