4 Value Creation Through Digital Content: Informative Value
Learning Outcomes
- To develop an understanding of what informative value is and how it can be embedded within branded content.
- To recognise the main benefits of educational branded content and its use in content marketing practice.
- To identify the most popular formats of educational branded content and its characteristics.
Informative Value
The number of digital channels through which internet users and brands can access and share information is constantly growing. Internet users are frequently presented with different forms of digital communications (Lou et al., 2019). The way in which consumers search for information has been ...
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