9 Content Curation: Best Practices and Techniques
Learning Outcomes
- To develop an understanding of the role that content curation plays in stimulating social media brand-related engagement.
- To identify key theories and concepts about consumer behaviour in the digital environment and apply these in marketing content curation.
- To appreciate the role of copyright and other laws that protect intellectual property in content curation.
- To develop practical skills in content curation, including best practice in the use of creative assets developed by other parties for marketing purposes.
Content Curation: Information Guide in a Digitally Networked Society
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