10 Content Marketing and Sponsorship
Learning Outcomes
- To understand the nature and relevance of sponsorship as a marketing instrument, and the role that leveraging sponsorships through content marketing plays throughout the sponsorship lifecycle.
- To understand why community centricity and value generation are crucial in effectively leveraging a sponsorship campaign.
- To understand the steps involved in designing and implementing sponsorship partnerships that effectively deliver value to fans and brand communities.
Nature and Evolution of Sponsorship
Sponsorship has been used as a marketing tool to place brands in the context of an emotional environment ...
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