Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2021

L. WiedenhoeferDigital Customer Experience Engineering https://doi.org/10.1007/978-1-4842-7243-5_6

6. How-to Guide

Essential techniques

Lars Wiedenhoefer¹  

(1)

Austin, TX, USA

 

In the previous chapters, we learned about the discipline of digital customer experience engineering, how it is defined, and how the function interacts within an organization dedicated to superior digital customer experience.

This chapter will illustrate the activities and techniques employed by the engineer dedicated to digital customer experience engineering, monitoring, and analytics. The goal of the chapter is to introduce the key concepts available to the DCXE on the path to detecting ...