YouTube Academy

Tara Brabazon


YouTube’s slogan is ‘Broadcast Yourself’. But how does such a statement transform when the ‘you’ is an academic? This chapter explores the specific functions that YouTube can hold for academics, with specific attention to best practice and innovative deployments for both corporate and professional purposes.

Key words


social media

online lectures

research dissemination

participatory culture

One source of strange stories and even stranger behaviour is the academic conference. This chapter commences with the tale from one such event, during morning tea. The coffee had the quality of milky dishwater that had lost the battle with a macaroni cheese dish. The biscuits were so hard that a dental ...

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