Many celebrities have used the read write web to build their fame. Few have used Twitter, Facebook or YouTube as effectively as Lady Gaga. She mobilises her fans – the monsters – in a way that transcends comparisons with earlier singers such as Madonna, Britney Spears or Cher. Most importantly, she uses social media to integrate music, fashion, photography and fandom to create a hyper-reflexive popular culture.
Stefani Joanne Angelina Germanotta was born on 28 March 1986 in New York City. Within less than a quarter of a decade, she has ascended popular culture. By 2010, she was positioned ...