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Digital Dialogues and Community 2.0 by Tara Brabazon

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16

Copyright and couture: the Comme il Faut experience

Leanne McRae

Abstract:

Tango is serviced by a range of businesses. Yet Comme il Faut remains the most famous shoe designer for the dance. However, how the company has managed and negotiated the relationship between product and consumer is unusual. Controlling its intellectual property while expanding its business, this study of Comme il Faut enables researchers to track the complex relationship between dancers, dancing and e-commerce.

Key words

tango

fashion

online shopping

e-commerce

intellectual property

Comme il Faut

Popular imaginings of tango often involve darkened cafes and backrooms in Buenos Aires, seductive women and Latin lotharios meeting and moving in passionate embraces ...

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