Copyright and couture: the Comme il Faut experience
Leanne McRae
Abstract:
Tango is serviced by a range of businesses. Yet Comme il Faut remains the most famous shoe designer for the dance. However, how the company has managed and negotiated the relationship between product and consumer is unusual. Controlling its intellectual property while expanding its business, this study of Comme il Faut enables researchers to track the complex relationship between dancers, dancing and e-commerce.
Key words
tango
fashion
online shopping
e-commerce
intellectual property
Comme il Faut
Popular imaginings of tango often involve darkened cafes and backrooms in Buenos Aires, seductive women and Latin lotharios meeting and moving in passionate embraces ...
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