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Between Digital Transformation and Cultural Evolution
Ilham Mekrami-Guggenheim
CYBERELLES, Paris, France
Digital transformation
Digital transformation is a term that first appeared in 2014 and has continued to fascinate experts ever since, to the point of becoming a trendy term describing contrasting realities. It has even given rise to professions such as CDO (Chief Digital Officer), leader of digital transformation within an organization.
Digital transformation refers to all the organizational, commercial and technological strategies and actions that a public or private organization must implement in order to cope with the changes brought about by the use and development of digital technology.
Digital transformation, a paradigm shift
In many respects, the science fiction of yesterday has become a reality with the advent of digital technology. Digital technology is not just a communication or marketing channel, it is an industrial revolution that has had a profound impact on the way we live, communicate and work with each other. Digital technology is the Fourth Industrial Revolution that our humanity is experiencing (Shwab 2017). The First Industrial Revolution took place in 1784, marking the advent of mechanization with the invention of the steam engine and the exploitation of coal, and bringing about the emergence of new industries. The Second Industrial Revolution, in 1870, introduced the concept of mass production with electricity and assembly lines. The Third Industrial ...
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