Book description
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation
How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.
Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.
Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization
Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations
Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies
Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships
This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.
Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
Table of contents
- Title Page
- Copyright
- Dedication
- Foreword
- Preface
- Acknowledgments
- Part One: Overview and Background
-
Part Two: Information Excellence
- Chapter 5: Operations and Information
-
Chapter 6: The Discipline of Information Excellence
- From People to Machines
- From Physical to Virtual
- From Virtual to Digical
- From Processes to Experiences
- From Operations to Improvement
- From Static Design to Dynamic Optimization
- From Mass Production to Mass Personalization
- From Cost Reduction to Revenue Generation
- From Direct to Indirect Monetization
- From Touchpoints to Integration
- From Firms to Networks
- From Data to Actionable Insight
- From Answers to Exploration
- Notes
-
Chapter 7: Burberry—Weaving IT into the Fabric of the Company
- Operational Excellence and Product Leadership
- From Operational Excellence to Information Excellence
- From Physical to Virtual
- From Virtual to Digical
- From Processes to Experiences
- From Mass Production to Mass Personalization
- From Cost Reduction to Revenue Generation
- From Touchpoints to Integration
- From Firms to Networks
- Notes
-
Part Three: Solution Leadership
- Chapter 8: Products, Services, and Solutions
-
Chapter 9: The Discipline of Solution Leadership
- From Products and Services to Solutions
- From Generic and Expected to Augmented and Potential
- From Transactions to Relationships
- From Sales Results to Customer Outcomes
- From Standard Products to Custom Solutions
- From Products and Services to Experiences and Transformations
- From Standalone to Social
- From Product to Platform
- From Engineered to Ecosystem
- Notes
-
Chapter 10: Nike—A Track Record of Success
- From Products to Solutions
- From Generic and Expected to Augmented and Potential
- From Transactions to Relationships
- From Sales Results to Customer Outcomes
- From Standard Products to Custom Solutions
- From Products to Experiences and Transformations
- From Standalone to Social
- From Engineered to Ecosystem
- Nike and the Other Digital Disciplines
- Notes
- Part Four: Collective Intimacy
-
Part Five: Accelerated Innovation
- Chapter 14: Innovation and Transformation
-
Chapter 15: The Discipline of Accelerated Innovation
- From Solitary to Collaborative
- From Internal to External
- From Closed to Open
- From Inside-Out to Outside-In
- From Products to Platforms
- From Linear to Agile
- From Employees to Crowds
- From Salaries to Prizes
- From Theoretical to Data-Driven
- From Human to Machine
- From Incremental to Transformational
- Notes
- Chapter 16: Procter & Gamble Cleans Up
- Part Six: Successful Execution
- Part Seven: What's Next?
- End User License Agreement
Product information
- Title: Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things
- Author(s):
- Release date: August 2015
- Publisher(s): Wiley
- ISBN: 9781118995396
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