Chapter 7

Going Viral: The Good, the Bad, and the Unintended

IN THIS CHAPTER

Bullet Going viral has consequences

Bullet Knowing what to do when things get out of control

Bullet Having a plan for when things go viral

Bullet The keys to successful moderation

Social media has become such a powerful platform that it can transform lives, create careers, and even start political movements. It can also lead to some unintended consequences. In this chapter, we help you explore some of the upsides and downsides of being an Internet sensation, from your online reputation to your real-life relationships. What are the consequences of going viral?

The Consequences of Going Viral

It's hard to know what to do when you find yourself in the spotlight. It may be a dream come true; for others, it can be overwhelming or upsetting. Whether your moment of fame was well-deserved or not, there are always consequences. In this section, you can look at some of the positive, negative, and unintended consequences that may come with going viral.

Enjoying the good consequences

For some people, being famous for 15 seconds is exactly ...

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