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Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation by Dale Neef

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1. The Big Data Big Bang

Key Chapter Points

• Five aspects of the digital economy are converging to create the Big Data phenomenon:

1. The Consumer Internet

2. The Industrial Internet

3. The Internet of Things

4. A growing digital data collection industry

5. New technologies for collecting and interpreting unstructured, Internet-based data

• As a result, an unprecedented amount of digital data is being created all around the world.

• That provides opportunities to leverage Big Data in four ways:

1. To provide unique insight into trends or correlations not previously understood

2. To collect customer data that can be used to improve sales and service and for targeted advertising

3. To sell customer data as a separate profit line

4. To create ...

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