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Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
book

Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation

by Dale Neef
November 2014
Beginner to intermediate
320 pages
7h 56m
English
Pearson
Content preview from Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation

2. Big Data and the Battle for Control of the Consumer Internet

Key Chapter Points

• The development of the PC and mobile phone democratized technology and shifted the focus of information technology investment and power away from business and toward the consumer.

• Consumer demand led to a rapid expansion of the Internet and huge improvements in data handling and storage.

• A handful of Internet-based companies have become highly valued on world markets based on their ability to cater to this consumer market and, particularly, to capture vast amounts of consumer data.

• Cash rich, these Internet tech companies are now vying for control over as many Internet channels—from search and messaging to streaming video, TV, and cloud storage—as possible. ...

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Publisher Resources

ISBN: 9780133838190Purchase book