November 2014
Beginner to intermediate
320 pages
7h 56m
English
• The development of the PC and mobile phone democratized technology and shifted the focus of information technology investment and power away from business and toward the consumer.
• Consumer demand led to a rapid expansion of the Internet and huge improvements in data handling and storage.
• A handful of Internet-based companies have become highly valued on world markets based on their ability to cater to this consumer market and, particularly, to capture vast amounts of consumer data.
• Cash rich, these Internet tech companies are now vying for control over as many Internet channels—from search and messaging to streaming video, TV, and cloud storage—as possible. ...
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