November 2014
Beginner to intermediate
320 pages
7h 56m
English
book
Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
by Dale Neef
Content preview from Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation
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8. The Data Collectors
Key Chapter Points
• As the amount of consumer-related data has grown, several groups of companies have begun to specialize in collecting, aggregating, and selling that data for profit, including the following:
• The Internet tech companies
• Credit reporting agencies
• Retailers
• Smaller online data tracking groups
• These companies all use cookies or other tracking technologies to follow a user through online activities.
• Online customer data is being combined with business customer data in an amalgamation process known as data onboarding.
So far we’ve focused on why the Big Data phenomenon is happening and on the sources and quantity of digital data being produced on the commercial Internet and also in the burgeoning ...
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