“When I do good, I feel good. When I do bad, I feel bad. That’s my religion.”
Super Bowl winning coach Tony Dungy does a great job of describing the difference between integrity and reputation in his book Uncommon:
Integrity is what you do when no one is watching; it’s doing the right thing all the time, even when it may work to your disadvantage. Integrity is keeping your word. Integrity is that internal compass and rudder that directs you to where you know you should go when everything around you is pulling you in a different direction. Some people think reputation is the same thing as integrity, but they are different. Your reputation is the public perception ...