CHAPTER FIVESimple = Success
“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
—HENRY LONGFELLOW
It’s difficult to simplify today. But, the fact that simplicity is hard to achieve is a great thing. It gives you, the reader of this book, the chance to stand out. If simplicity were easy, then everyone and every company would be doing it. However, don’t fall into the trap of believing that you, your business, charity, or other initiatives are too complicated to achieve success via digital, social, or mobile means. This belief is not only tired, it is false. We know two things for certain:
1. Technology is in a constant state of change
2. Those who embrace these changes will succeed
It is surprising to still ...
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