CHAPTER SEVENTEENDigital Hugs
“People ask the difference between a leader and a boss … The leader works in the open, and the boss in covert. The leader leads, and the boss drives.”
—THEODORE ROOSEVELT
Looking at the title of this chapter, you may ask, “What is a digital hug?” The basic idea is to ask yourself, “How do I help lift someone else up?” The process is one in which you help someone digitally with no concern for reciprocity or self-benefit. You have heard the term pay-it-forward, but now think in the digital mindset of post-it-forward.
If you were to take only one thing from this chapter it is simply this: you will attract more followers digitally in two days than you will in two months if you show interest in them versus trying to get ...
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