Jessica Carlson (name changed) was newly appointed as the head of digital transformation at a real estate company based in the Nordics. It had a portfolio of over 600 commercial properties and a workforce of around 500 people. The company was recovering from the pandemic downturn in the real estate industry. To grow the business further and make it sustainable in the long run, the executives wanted to make the company look digital. To enable transformation across the company, the leadership team created a digital transformation unit under business operations, which was headed by Marianne Nordfeldt (name changed).
Jessica, who had previous experience as a digital transformation program manager at a global ...
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