Glossary
360-degree videos (ads) These are immersive or spherical video ads that allow the user to pan about the ad experience as in a panorama. Real estate listings and hotel rooms are common uses for this kind of video ad.
A/B testing Compares two variable audience response options against one marketing campaign. It can determine which variant is the most successful in a campaign based on the response from each audience.
Acquisition cost This is when customers buy the good or service and officially join the company’s customer community. This will vary by mechanism and the demographics of the customer sought after by each business. So, for example, it may be the cost of the advertising campaign divided by the number of successful customers ...
Get Digital Marketer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
