May 2019
Beginner
816 pages
20h 4m
English
Content preview from Digital Marketing All-In-One For Dummies
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Chapter 1
Developing Your Overall Digital Strategy
IN THIS CHAPTER
Formulating your business goals
Picking your key performance indicators (KPIs)
Catching customers with the Five Cs
Serving your customers using content
Building product habits
Companies have finally recognized what their customers have always known. If they can’t find the content that makes your product easy to use and enjoy, they are off to seek out your competitor. You’ve missed the opportunity to impress them or, in some cases, even get on their radar screen.
This chapter covers what goes into creating a digital marketing strategy. Without it, you can’t get the traction you need to beat the competition. You also discover each of the “Five Cs” that must be included to make your strategy complete.
Understanding the Components of a Digital Marketing Strategy
To understand how the pieces of a digital marketing strategy fit together, the components are organized into a framework called the Five Cs. They are (1) company ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.