Pursuing a Data Strategy
IN THIS CHAPTER
Sourcing and mining for valuable data
Identifying the hidden opportunities in your data
Analyzing data on an ongoing basis for improved campaign performance
Data is all around you. With the advent of social media and broadcast platforms like Facebook and Twitter, data has become more powerful than ever, especially for Millennials. The amount of data that exists about them is unprecedented.
In this chapter, you develop a better understanding of the many forms in which you can extract, manipulate, and analyze data.
Recognizing the Value of Data
Data is everywhere, and as such, it’s extremely important. While the data may be overwhelming at times, when used correctly, it’s a valuable source of information that you can use in your marketing efforts.