Chapter 4
Succeeding with Influencer Marketing
IN THIS CHAPTER
Setting realistic campaign goals
Knowing your audience
Staying on message
Being agile
Recognizing the power of emotional stories
Measuring your progress
In this chapter, you find six secrets to help you set up your influencer marketing programs for success.
Secret #1: Set Realistic Campaign Goals
Campaign goal setting is important. Why? Because influencer marketing without goals is a waste of time. And influencer marketing without being tied to business goals is an even bigger waste of time. Just as you wouldn’t make a capital expenditure without assessing your business need, you wouldn’t spend money on an influencer marketing campaign unless your end goal was to move your business forward. This section walks you through a series of questions to ask yourself to set realist goals for your campaign.
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