Chapter 1
Delving into Facebook Marketing
IN THIS CHAPTER
Understanding why Facebook is so popular
Getting acquainted with the marketing potential of Facebook
Determining whether your business needs a Facebook Page now
As of the publication date of this book, Facebook has more than 2.27 billion people worldwide. In fact, if it were a country, it would be the most populated country in the world, ahead of India and China!
In addition to being the largest social network on the planet, it’s the most active. In fact, as of December 2018, 2 billion people use Facebook every day! Also, according to a report by eMarketer in 2017, more than half of the population of the U.S. used Facebook in 2018.
Think about this: Most smartphones and tablets are preloaded with a Facebook app or at least have features that allow for Facebook sharing.
Facebook grew at a staggering rate because it fit the needs of both consumers and businesses. However, early in 2018, Facebook changed its algorithm (an algorithm determines the order in which you see items in your Timeline) in response to a major controversy ...
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