Digital Marketing All-In-One For Dummies, 2nd Edition

Chapter 6

Working with an Influencer Agency

IN THIS CHAPTER

Hiring a social influencer agency

Deciding which kind of agency to hire

Doing one big campaign versus multiple activations

There comes a day in every marketer’s career when you realize you need help. When the program is bigger than your internal resources or expertise can handle, you’re smart enough to bring in the cavalry. Especially when you’re working on something as specialized and dynamic as influencer marketing, it helps to have an experienced guide on the inside to help you navigate. In this chapter, you walk through the process of finding and hiring the right agency for your needs.

So You Want to Hire an Influencer Marketing Agency

The fact that influencer marketing is a rapidly evolving practice can make it hard to evaluate and pick one agency over another. Like any other kind of outsourcing, it helps to start by understanding your budget and what you want to accomplish, including the following:

• Who you want to reach.
• Where and how they already interact on social media channels, so that you know which type of specialist to hire. You don’t go to a Twitter agency if your target is active on YouTube.
• What type ...