Chapter 1
Delving into Facebook Marketing
IN THIS CHAPTER
Using Facebook pages
Setting up your Facebook presence
Using Facebook events
Facebook is the world’s most popular social network, where people of all ages, professions, and backgrounds gather to stay in touch and share cute cat photos with friends, present and former colleagues, old classmates, and family. They also gather to conduct business. Having billions of people gathered in one place is the perfect opportunity for any brand to raise awareness and grow a community of customers and advocates. If you’re not on Facebook already, you’re missing out on a huge opportunity. Simply put, Facebook is where the people are — and you have to be where the people are if you want to succeed in business.
In this chapter, we explore how Facebook pages work and how you can make them work for your brand.
Understanding the Appeal of Brands on Facebook
People who like, or give a thumbs-up to, a brand on Facebook are more likely to buy from that brand. But they’re not liking you to buy from you. They’re liking you to find out more about you and to receive updates and news regarding products and services. They may have had a positive experience ...
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