Chapter 3
Advertising and Selling on Facebook
IN THIS CHAPTER
Paying to reach more people
Choosing specific people to target
Understanding if advertising is working for you
Because Facebook is a free service, it has to make its money somehow. Brands that pay for advertising on Facebook can find they reach more people, achieve more interaction, and even drive traffic to their websites.
Advertising on Facebook is a worthy investment. For a reasonable amount of money (sometimes less than you’d spend on a designer coffee drink), you can reach a highly targeted audience of potential buyers of your product or service. You’re in complete control; everything from the ad’s art and copy, to the length of time you run your ad and the maximum amount spent is controlled through the Ad Center.
In this chapter, we cover the basics of Facebook advertising so that you can determine whether it’s worthwhile to pay for more fans and interaction.
Reaching More Fans with Ads
Should you pay to play on Facebook? Many brands are asking this very question. Because of fairly frequent changes to Facebook’s algorithm, fewer fans are seeing your Facebook posts in their news feeds. If you’re trying organic ...
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