Digital Marketing All-In-One For Dummies, 2nd Edition

Chapter 5

Getting into Instagram for Business Marketing

IN THIS CHAPTER

Using Instagram for branding

Making your photos searchable with hashtags

Learning the basics of creating an Instagram story

Have you noticed how people tend to react more to imagery than text on the social networks? That’s because they see photos before they read text. So it’s always in a brand’s best interest to accompany great text with a great photo. Many times, though, the photo speaks for itself, and few words are needed. In fact, brands can find their community is receptive to hanging out with them on a more visual platform, and that’s where Instagram comes in.

Instagram is a social network based on photos, not words. Although Instagram allows hashtags, likes, and comments, you won’t see many text-heavy updates or link sharing. Instead, both individuals and brands alike let their photographs do the talking. In fact, many people prefer Instagram to other social platforms because there’s less chatter.

Instagram gives you an opportunity to show your brand’s creative side and think outside the box. Instead of attracting people with written stories, you’re presenting a more visual experience.

In this chapter, ...