Digital Marketing All-In-One For Dummies, 2nd Edition

Chapter 2

Working with Twitter

IN THIS CHAPTER

Following and reaching out on Twitter

Using Twitter etiquette

Socializing on Twitter

It’s hard to believe that Twitter was founded only as recently as 2006. It has become a part of daily life for millions of users. According to Omnicore (https://www.omnicoreagency.com/twitter-statistics/), as of February of 2022 there were a total of 271 million monetizable daily active users on Twitter. The beauty of Twitter and other social networks is the capability to reach so many people without spending a lot of money. With millions of people on Twitter at any given time, you have ample opportunity to reach out and be reached out to. Make no mistake, Twitter may force you into brevity (280 characters), but the opportunity to grow your professional network is there.

In this chapter, you take a look at how to use Twitter as a networking tool and a few best practices for making the most of your experience.

Finding the Right People to Follow

The first step in your Twitter marketing journey is to spend time with the people who make up your community and enjoy their company. To do that, you have to build up a follower base.

The best way to find followers ...