January 2023
Beginner
800 pages
20h 16m
English
Content preview from Digital Marketing All-In-One For Dummies, 2nd Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 5
Growing Your Business with TikTok
IN THIS CHAPTER
Figuring out your business’s place on TikTok
Learning who your customers are on TikTok
Using TikTok Analytics for your business
It’s a well-known fact that visual content performs the best on social media. Whether it’s images, gifs, or videos, if people can take a quick look or hit the play button and watch a funny 10-second video clip, they’ll choose that over written content any day.
TikTok is one of the newer social networking video platforms available, and it’s one of the most popular with a large worldwide audience of one billion users (as of 2022). TikTok videos can be up to ten minutes long. They capture the attention of viewers because of how easy it is to get creative with videos by adding in special effects, music, voice-overs, and even “duets” which are two videos running side by side.
The draw of TikTok is the casualness of it. There’s no need to get fancy or spend a lot of money. Being funny, friendly, and approachable is what will gain you an audience without a lot of investment on your part. Just be yourself.
In this chapter, we talk about how to get started creating TikTok videos that will keep people entertained. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.