Chapter 5
Growing Your Business with TikTok
IN THIS CHAPTER
Figuring out your business’s place on TikTok
Learning who your customers are on TikTok
Using TikTok Analytics for your business
It’s a well-known fact that visual content performs the best on social media. Whether it’s images, gifs, or videos, if people can take a quick look or hit the play button and watch a funny 10-second video clip, they’ll choose that over written content any day.
TikTok is one of the newer social networking video platforms available, and it’s one of the most popular with a large worldwide audience of one billion users (as of 2022). TikTok videos can be up to ten minutes long. They capture the attention of viewers because of how easy it is to get creative with videos by adding in special effects, music, voice-overs, and even “duets” which are two videos running side by side.
The draw of TikTok is the casualness of it. There’s no need to get fancy or spend a lot of money. Being funny, friendly, and approachable is what will gain you an audience without a lot of investment on your part. Just be yourself.
In this chapter, we talk about how to get started creating TikTok videos that will keep people entertained. ...
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