May 2018
Beginner to intermediate
272 pages
8h 8m
English
book
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition
by Chuck Hemann, Ken Burbary
Content preview from Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition
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3
Choosing Your Analytics Tools
The practice of digital analytics involves both tools and the human analysts who use them. Tools make the data collection process easier and give an analyst a jumpstart on providing actionable insights. They also provide a way to scale data collection and insights across a large company.
The tools are critical, but so is the analyst. The analyst provides valuable context on the business, the goals of the data collection and research, the ability to cross-reference multiple data sets toward the solution of a business problem, and, most importantly, the selection of the tools themselves. A world of data is available to communicators and analysts alike, and many tools are available to collect that data.
In the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.