7
Return on Investment
Accurate understanding of effectiveness has never been more critical. Digital marketing has accelerated, jumping off of just platforms and into mixed reality. Organizations are pursuing digital transformation at an unprecedented rate. Shiny objects are everywhere and investments can often feel random. Budgets continue to climb. Forbes reports that the U.S. digital marketing spend will be close to $120 billion by 2021— comprising nearly half (46%) of all marketing spends. Further, organizations are re-examining their very structures based on how ROI is assessed. Now is our opportunity to level set these ROI measurement opportunities with accuracy and accountability.
The availability of data means marketers and communicators ...
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