IN THIS CHAPTER
The hottest skills in digital marketing today
Popular job titles and job descriptions in digital marketing
Salary averages in the digital marketing space
Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and wondering how your job will stand the test of time, or what your growth opportunity looks like over your career.
Arguably, careers in digital marketing, more than any other industry, are more concerned with your skill set than your job title. If you have skills (or at the very least, a major drive to learn), you’ll never run short of assets to include on your resume. In this chapter, we focus on digital marketing skills and the possible jobs and salaries that go along with them.
We can trace the origins of content marketing back to 1895, with a magazine published by John Deere called The Furrow. It served to educate farmers on ...