August 2020
Beginner
368 pages
9h 52m
English
Content preview from Digital Marketing For Dummies, 2nd Edition
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Chapter 7
Building High-Converting Landing Pages
IN THIS CHAPTER
Understanding the various types of landing pages and when to use them
Building landing pages that generate leads and make sales
Evaluating the effectiveness of landing pages
Converting visitors to your landing page into buyers
Landing pages are fundamental to digital marketing. The broadest way to define a landing page is as any page where a visitor enters your website. For the purposes of this book, we use a more specific definition: A landing page is a web page designed to persuade a visitor to take a specific action. Your website should contain a landing page for each offer you make to prospects and customers. These are the pages toward which savvy digital marketers funnel traffic from all sources both internal and external to their website.
The performance of your landing pages will make or break your digital marketing campaigns. You can master the art of driving web traffic, but if the landing page fails to do its job, the campaign is doomed. In this chapter, we examine the elements of a winning landing page. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.