The Website: The Center of Digital Marketing Delivery Mix
Effective web design is the central element of digital marketing, from which we develop strategies for other delivery platforms, which include search, social, mobile, and e-mail marketing. How the web page is designed is critical in terms of a website being found on the Internet. In spite of the move to mobile and social marketing, this website is still often the destination of our marketing campaigns and must be ‘found’ online. Social media “icons” can be put on a website to refer customers to social media outlets, and it can be used to create website traffic. E-mails can also be used as part of an integrated program to drive traffic to the site and continue ongoing ...
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