How E-mail Marketing Fits into Digital Marketing
It is useful to return to Figure 1.1 which illustrates the company website design and usability as central to digital marketing and then e-mail, search, social, and mobile as the four foundations of the digital marketing delivery mix that should relate to our digital strategy. These are the primary areas where the company wants to focus on developing digital marketing competencies because all work together.
So the reason that these channels are foundational is that they work to produce results. Of course, as stated above, before beginning any digital marketing campaign, managers should carefully consider the overall strategy of the organization and the brand positioning ...
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