Chapter 1: Fundamentals of Digital Marketing
Today, most of our lives are lived online, and most of our purchasing and buying decisions are made online. We shop online (even when it comes to supermarket purchases), learn and study online, work remotely, work out online, make friends, find entertainment, and even date online. As you have probably noticed, there's not much that isn't done online nowadays.
If you own a business, I'm sure you know that most of your customers have found you online, and if you are in the services industry, you already know how important this is. Even when a customer has met you offline, they have chosen you by word of mouth, which probably started online as well.
Have you thought about how you find out about all those ...
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