Chapter 2: Building Your Own Digital Marketing Plan
It's vital that your digital marketing plan supports the overall goals and strategies set in the company's overall business plan. However, it can also simply be part of a more overarching marketing plan that includes marketing aspects other than just the digital front. Since this book's focus is digital marketing, I'll leave that topic out, but don't forget that this planning is not meant to be an isolated endeavor.
I invite you to follow the step-by-step guide with your own brand in mind. At each step, stop and think about it, and about how it applies to your company or brand. Then, write down your thoughts and insights. By doing so, you will notice that just the simple exercise of doing ...
Get Digital Marketing with Drupal now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
