March 2022
Intermediate to advanced
316 pages
6h 8m
English
Content preview from Digital Marketing with Drupal
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Chapter 8: Marketing Your Drupal Commerce Store
In this chapter, you'll learn all about e-commerce marketing. Even before the pandemic, e-commerce was already trending; however, this period brought unprecedented growth to the digital and e-commerce sectors. The consecutive lockdowns forced consumers to look for all kinds of goods and services online, which caused the companies that weren't selling online to start doing so as their only option to keep their businesses going. When the market has such an abundance of suppliers, competition increases and marketing becomes of paramount importance as companies feel the need to distinguish themselves in the vast sea of competitors and better market their products and services online.
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.