Chapter 3Digital Media Design Process and Workflow

This chapter introduces key phases of digital media design in an order that approximates typical workflows and is representative of how each phase builds on another to impact the final design. The only real rule is that there are no rules. Every show is different. For one show, you may experience every single step of the process outlined in the specific order we have defined. But for the next show you work on, you may hit only a few of these steps and in a drastically different order.

First Steps

Salary

Congratulations—you have an opportunity to design a show. How much should you charge? What is the going rate? Is the amount you’ve been offered reasonable? The answers all depend on what the ...

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