Assignment 40Building an Online Presence

Contributed by Kayla Anchell and Charley Zheng

“Very few people possess true artistic ability. It is therefore both unseemly and unproductive to irritate the situation by making an effort. If you have a burning, restless urge to write or paint, simply eat something sweet and the feeling will pass.”

—Fran Lebowitz

Social media has changed the game for everyone across businesses, categories, and industries. People are seeking to use social media platforms as the primary way to advance their business and build their personal brand. Different platforms are evolving fast and the social ecosystem is constantly changing, but there are core tenets in place to help people develop the best approach to augmenting ...

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