Chapter 15 The Economics of AIHow to Shift Data Projects from Cost to Revenue Center

Alex Fournier and Claire Gubian

DOI: 10.4324/9781003226192-19

Introduction

In the coming years, the ability of organizations to pivot their activities around enterprise AI will fundamentally determine their fate. Those able to efficiently leverage data science and machine learning techniques to improve business operations and processes (as well as to find new business opportunities) will get ahead of the competition, while those unable to shift will fall behind, swept away with the tide of rising costs and diminishing revenue.

Three out of four C-suite executives believe that if they do not scale artificial intelligence (AI) in the next five years, they ...

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