Digital Pricing Strategy

Chapter 18 The Monetization of Marketplaces and Platforms in the Context of Web 3.0

Murali Saravu

DOI: 10.4324/9781003226192-23

Introduction

We all basically understand standard subscription billing. The way you pay for your Microsoft Office software, your monthly Netflix subscription, your Peloton account, and your coffee club membership essentially is the same—you pay a fixed fee, billed on a predetermined basis (usually monthly), to a company offering the goods or services. The roles are constant—the seller is a company; the buyer is a consumer. The sale is one-to-one. There are no middlemen, and there is no role-switching. This has been the de facto standard for billing over the past several years.

In these common scenarios, each department ...