June 2023
Intermediate to advanced
340 pages
9h 54m
English
Content preview from Digital Pricing Strategy
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Chapter 24 Value-Based Offers Assisted by Artificial Intelligence
Stella Parks and John V. Colias
With more and more enterprises adopting digital applications arising out of the digital transformation, data-driven analytics has become the backbone of the purchase decision process. This trend highlights a baseline requirement, understanding customer needs and aligning these needs with industry-specific trends from multiple points of view, especially suppliers, as a baseline expectation today. The pandemic accelerated the adoption of digital technologies by several years. McKinsey predicts that many of these changes could stay for the long haul (Schneider et al., 2020). Forrester’s 2021 B2B Buying Study reveals ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.