June 2023
Intermediate to advanced
340 pages
9h 54m
English
Content preview from Digital Pricing Strategy
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Chapter 25 Digital TransformationHow to Convert a Buzzword into Real Bottom-Line Value
Mitchell D. Lee and Darius Fekete
Demystifying digital transformation
Global enterprises are being stretched in previously unimaginable ways as they face massive disruptions in supply chains, customer demand, and geopolitical upheaval. Organizations have been forced to rapidly pivot, shift business priorities, and accelerate digital adoption. All eyes are on digital technologies—but the tech industry abounds with acronyms, jargon, and buzzwords. Industry professionals, technology vendors, and elite consultancies alike have used the term digital transformation to describe a plethora of concepts ranging from artificial intelligence, ...
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